Automated notifications to your customers based on shipping events

Notifications are a powerful tool to create good customer relations. A customer who has ordered a product and gets tailored notifications with sent at the right time will feel better taken care of.

With notifications you create a great shopping experience, the foundation for a lasting customer relationship. Your customers will return more often and feel safe shopping with you.

In the Notifications module you can simply create templates for the messages you want to send to your customers. Add various rules for when a specific notification is sent. When the requirements are met, the notification is automatically sent to the customer via SMS or e-mail. You don’t need to do anything yourself!

With Portal Premium you gain access to both customization of notifications and rules for when notifications are sent. This is a major upgrade from the pre-made notifications you can send manually via Track & Trace in regular Portal Business.

Save time by not sending the messages manually. Simply create your templates and configure the logic. Then everything is automated.

Keep your customer extra informed by creating notifications for events beyond the standard ones.

Communicate in your own manner and with logo by writing your messages yourself and adding one or more logos for your brands.

Save money by preventing cases that lead to fees for you – for example through an extra reminder about collecting the package before it’s returned.

In PostNord Portal Business there are two ways to deliver notifications – by mail and SMS:

E-mail notification

Sending an e-mail with information to the customer about various shipping events is super simple. Everyone has an e-mail address, but that’s not all. This method gives you the option to include more information and offers to the customer, in a highly cost effective way.

SMS notification

With an SMS notification you increase the chances of your customer actually reading the message. Some e-mail programs and services mistakenly block e-mails, and it’s always nice to know that the notification can be sent by SMS too. Some customers also find it easier to take in the information by SMS compared to an e-mail.

It’s up to you what type of message you want to send to the customer when you set up the rules for notifications. Of course, you can choose both SMS and e-mail.

PostNord Portal Business notifications are highly flexible. To let our system know when you want to send a message there are various so-called triggers. We can compare them to different situations for when a message should be sent to a customer.

In the basic Business Plus package, four such triggers are included:

Transport order – EDI received

When you send a package the customer can be notified when PostNord has received the transport order for the ordered product. The message can, for example, say that the package is soon on its way and that you are happy that the customer has chosen your store to shop at.

In this notification it’s advantageous to include a tracking link so that the customer can track their order. You can also share other information you want the customer to have, for example a discount code that can be used on their next purchase.

First transport event

As soon as PostNord begins the transportation, the customer can receive a new message. Here, you can include the PostNord tracking link again so that the customer feels that they are in full control of where the package is. If you want to include additional information you can do so here too.

Package delivered

When the customer has received their package a new automated message is ideal. This is a great opportunity to increase sales, inform the customer about your loyalty club, or if you want to give the customer a special discount code. You can also inform them about how to return the product, which can give them a sense of security.

Days left at collection point

When only a few days remain at the collection point, you can send a new message. Often the customer has simply forgotten to pick up the package. This type of notification shows your customer that you care about them, and significantly reduces the risk of added return costs.

These four triggers are enough for most use cases. Do you want to maximize your use of notifications? In Business Premium and Business Enterprise you can select up to 14 triggers for your notifications!

Once you have selected a trigger you can easily configure the rules that define what the message is, who should receive the message, and whether it should be delivered by SMS and/or e-mail. You also define if the notification rule should run continuously or only during set intervals that you decide.

All rules that you create are automatically inactivated by default. You can relax and make adjustments without worrying about messages being sent to customers before you’re ready. Once you’re satisfied with the configurations, simply activate the notification.

Automated notifications mean that you can create a very welcoming shopping experience without any extra work for you or your staff. Once you have set up the various rules for messages, PostNord will handle the notifications automatically.

A customer who receives messages by SMS or e-mail with perfect timing will feel seen and experience a greater sense of control. This increases the chances of positive reviews, and that the customer will return to order again in the future.

Perfectly adapted information can also make life easier for your customer support, because you provide information about frequently asked questions in advance.