Examples of different types of notifications

Build loyalty and increase turnover by automating communication with your customers during the transport and immediately after delivery

During transport and the delivery of a product you have a unique opportunity as you have the attention of your customers. The customer is curious to know how the delivery is progressing and is receptible to communication about it. This is an opportunity to influence the expectations of the customer, and to develop customer relations and customer loyalty. You can get the customer to know and recognize your brand, increase awareness of your other offers, and build a purchase interest.

Even when there are deviations you can inform the customer about this. It’s a way to show that you care about your customer, by informing them of what type of deviation has occurred, for example a delay. If you wish to communicate by e-mail you can use your own address as the sender, your logo, font, colours and header sizes, and the tone and language you prefer. If you want to communicate by SMS you can use your own sender and text.
In both cases you can share messages via links for example to ongoing campaigns, discount codes for their next purchase, product information, video links, loyalty club, etc.

Below we list transport events that are suitable for communication with your customers.

Learn how to create a notification

1. Transport order (EDI) received

You can inform the customer that PostNord has received the transport order for the product they’ve purchased. The message can include a link to PostNord tracking and any information you want to share with the customer.

2. First transport event

You can inform the customer that PostNord has initiated the shipment process. The message can include a link to PostNord tracking, and you can link to any information you want to share with the customer.

3. Delivery

You can contact the customer directly after delivery. At this time they are more likely to notice you, and there’s an opportunity for added sales.

4. Days left at collection point

If the risk of a return is nearing you can contact the customer to remind them to collect their package. That way you show that you care about the customer while also reducing your return costs.

More transport events that can trigger a notification

Notifications are a subscription service that can be added to PostNord Portal Business.

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