Prepare for the discount season with Black Friday mail

Market your business ahead of this year’s greatest shopping day, with inspiring and targeted Black Friday send-outs. You can order printed marketing material online and reach thousands of recipients in just a few clicks. It’s super easy.

  • Upload a PDF and pick receiver – we print and distribute
  • Printed marketing means more visibility compared to e-mail newsletters
  • Cheaper than hiring a marketing agency – easier than doing it yourself
  • Choose between targeted or unspecified send-outs
  • Plan and schedule your Black Friday marketing long in advance

Bet on a Black Friday campaign that stands out

Why be one in the sea of spammy e-mail send-outs when you can stand out with a Black Friday campaign that genuinely captures the interest of the receiver? With printed postcards, flyers or letters in a nice design, you enhance your visibility and get your marketing message out in a more personal, inspiring and efficient manner.

In Skapa Utskick you can easily tailor a Black Friday campaign to be both targeted and fun to read. You have full control of the design of your send-out, what date the campaign should be sent on, and who should receive it. We do all the practical stuff related to printing and distribution.

How does it work?

No account, no login, and no hassle with your own printing and distribution. In the online services of PostNord Portal you can easily create professional marketing material ahead of Black Friday in just a few minutes.

All you need to do is go online to the portal and click on Skicka Utskick. Here, select the format you want to print in, add receiver and upload a PDF of your design. You decide what date the marketing material should be sent on, and can quickly and efficiently pay by card. It’s super easy, really.

We make sure that your Black Friday material is printed, packaged and distributed to selected receivers on the given date.

Flyers, letters or postcards – what format is your favourite?

Printed Black Friday marketing material can be ordered in various formats. We offer postcards and letters, and flyers either with our without an envelope. Regardless of format, your marketing message is printed in colour on high quality paper. 100% Svanen-certified and untreated, of course.

Choose between addressed and unspecified Black Friday distribution

With physical advertising you can specify your target audience differently than what you can do by e-mail. Especially when going for targeted send-outs via PostNord.

For targeted Black Friday marketing you can select receiver based on a number of criteria – including age, gender, type of home, family situation, purchasing power and geographical area. This is a great way to avoid unnecessary marketing loss and reach only the target group you really want to reach – and which you think your campaign will appeal to.

Would you rather go wide in order to attract a lot of potential customers? Then unspecified marketing is a great option. You can select the whole country or a specific area, and send only to villas or other types of homes.

Both addressed and unspecified Black Friday marketing can be sent to households and/or companies. The minimum quantity is 100 – and the maximum is 30,000 unique recipients.

5 hot tips to succeed with your Black Friday campaign

PostNord is not a fancy PR agency. Far from it. But as the nation’s biggest distributor of physical mail we can say one thing for sure – we know physical marketing. And we want to help you succeed with yours.

To achieve success with your Black Friday campaign you need to stand out among all other send-outs. Here are our best tips on how to succeed with that:

  • Go for physical marketing rather than e-mail. This alone means you’re going against the current.
  • Great timing is important. Schedule distribution a little before Black Friday – but not too early either.
  • Great looking marketing material does better – pay attention to your design.
  • Check out what your competitors are offering, and do it better.
  • An image speaks a thousand words – but an inspiring message is important too. Word it in a targeted manner, be clear and personal to engage and capture the attention of the recipients.

More ways to succeed with your e-store

Do you want more advice and knowledge about e-commerce? Check out our e-commerce. page. On it, we have compiled all our articles on e-commerce in one place, so that you can easily find the information you’re looking for.

Frequently asked questions about Black Friday send-outs

When is Black Friday?

Black Friday is always on the last Friday of November, which means the date will be different from year to year.

How do I create a Black Friday marketing campaign with PostNord?

In the Skapa Utskick service, which is part of PostNord Portal, you can quickly and easily create Black Friday marketing material in various formats.

Who can create a Black Friday campaign in the portal?

The service can be used by anyone, unlike features like Post Box and Integrations that are only available to company clients.