How to market your business

Smarter marketing for your business - valuable tips from PostNord

Good marketing is an important key to success for all types of businesses - established businesses and start-ups alike. If you want to succeed in a market with tough competition, you need to be visible, and visible to the right target groups.

Thanks to advances in digital communication, the opportunities in marketing have become much more numerous. Today, there are many clever ways to promote your business and increase your chances of profitable growth.

In PostNord Portal, we want to make it easier for you as an entrepreneur to succeed. So below, we've put together a guide on how to effectively promote your business and increase its visibility - complete with twelve concrete tips to try.

How do you market your business?

12 marketing tips for both small and large businesses

Of course, marketing and promoting your business is particularly important at the beginning of a business journey, , before you have had time to make a name for yourself in the market. But good marketing is crucial even further down the line. In today's competitive marketplace, it is important to continue to be seen and heard even when you are well established.

So how do you best market your business? What approaches and channels are available? Below are twelve great marketing tips from us at PostNord - just as effective for small and start-up businesses, as for large and well-known ones.

1. Identify your target audience

Identifying your target audience is essential for designing your marketing in the most appealing and effective way possible. For example, different marketing channels may be differently suited to different audiences. The same applies to tonality and the choice of messages, slogans, images and moving images.

2. Social media

Social media is perhaps the most effective way to reach people quickly. It is also possible to do it for free. Be diligent with posts, interact with followers, use hashtags and take advantage of the smart advertising features available for businesses.

3. Skapa Utskick with PostNord

With our Skapa Utskick service, you can easily reach many people at once by sending letters, postcards or flyers as addressed or unaddressed direct mail. Of course, you can choose digital or physical mailings, or both.

You can access Skapa Utskick by opening a free user account in
PostNord Portal Business.

4. Build a website

Like social media, a website is now almost a must for businesses. Today there are several good tools and templates for building websites, but it is also possible to hire a web designer if you don't want to or can't do it yourself. Once launched, you can promote your website on social media and in various mailings.

5. Arranging collaborations

Create partnerships with other companies to increase the visibility of your business. By referring and linking to each other, you'll reach more people and hopefully get more customers.

6. Engage with competitions

Keep your existing customers loyal and attract new ones by organising fun competitions on your website and social media. If you work with other companies, you can also get them to sponsor prizes.

7. Search engine optimize your content

By search engine optimising the content on your website and other platforms, you help your business rank high on search engines like Google and Bing. The higher it ranks, the more visible it becomes to customers.

8. Send out newsletters

Collect email addresses via your website and create a list for automatic newsletters. Completely free marketing that is also very effective.

9. Marketing via blogs

Send out collaboration requests to major blogs. If they can promote your business on their channels, your visibility will increase significantly.

10. Do market research

Market research is a good way to analyse the market, buying behaviour and demand so that you can adapt your marketing accordingly.

11. Print business cards

Traditional business cards can be handed out to customers and other contacts as well as sent with goods deliveries. If you work with other companies, they might also consider distributing them.

12. Fairs and corporate events

Participate in events and fairs that suit your company and sector. Gatherings like these can very well generate new customers and are perfect for increasing your company's visibility.

Want more tips?

For more information and advice on running an e-commerce business, see our collection of e-commerce articles.

FAQ on business marketing

What is marketing?

Marketing is the same as advertising. It's about making a company visible and attracting customers through different types of advertising.

Why is marketing important?

Marketing is needed to let people know your business exists. Without marketing, potential customers won't know about your business.

How much does marketing cost?

It depends on the type of marketing you do and whether you get help with marketing. A lot of advertising today can be done for free.

When is the best time to market a business?

Marketing is particularly important when launching a new business, but should be done continuously if the business is to grow.