Online shopping is growing - but what sells best online?
The Internet has evolved into a huge marketplace, enabled by the daily sales that take place both online and offline. One consequence is that more and more webshops are started, but how do you know which products actually sell? We can answer that.
Page contents
Do your research before you start
Frequently asked questions about online sales
Do your research before you start
Before buying goods for your webshop, you should sound out the terrain. Are these products already readily available, and if so, can you offer something different, more unique?
Once you have decided on the type of products you want to sell in your webshop, you should check both shipping and packaging costs. Also find out what it costs to send letters and parcels within Sweden and abroad, a service you can order via PostNord Portal Business.
You can also take the opportunity to read more about e-commerce.
Refillable products
Selling items that require refilling, such as candy machines, mobile phones or battery-operated toys, is likely to keep customers coming back. Then, of course, make sure you have all the accessories at home.
More examples of refillable products
- Ink cartridges
- Toner for printers
- Soap bubbles
- Reading tablets
- Carbonic acid machine
Products under development can also be a good investment. The difference in sales figures can be huge if you choose to sell only trendy items in your webshop, especially if there is no long-term thinking behind the products. Like a yo-yo or a Rubik's cube.
Compared to a product like Barbie, which has thousands of accessories and gear to go with each doll, there are hardly any accessories for either a yoyo or a Rubic’s cube. There is thus little room for the user to develop or build on his/her knowledge/interest.
Think about the target group
No matter how good a product or service is, it won't sell if you don't target the right audience. This is true even if they are of good quality and otherwise in demand.
Examples of best-selling products online
- Exercise equipment
- Board games
- Puzzle
- Beauty products
- Home gym
- Furniture
- Interior design
Transparency and information - keeping customers informed
Transparency and information are also two important aspects to keep in mind. Many customers want to keep up to date with what's happening with transport. PostNord provides a service that allows customers to receive automatic notifications directly to their mobile phone or inbox. This is a service that many customers appreciate, as they can keep full track of the transport's whereabouts while feeling seen. By offering this, you contribute to the important customer experience.
