What to sell in a webshop?

Online shopping is growing - but what sells best online?

The Internet has evolved into a huge marketplace, enabled by the daily sales that take place both online and offline. One consequence is that more and more webshops are started, but how do you know which products actually sell? We can answer that.

Page contents

Do your research before you start

Refillable products

Think about the target group

Transparency and information

Frequently asked questions about online sales

Do your research before you start

Before buying goods for your webshop, you should sound out the terrain. Are these products already readily available, and if so, can you offer something different, more unique?

Once you have decided on the type of products you want to sell in your webshop, you should check both shipping and packaging costs. Also find out what it costs to send letters and parcels within Sweden and abroad, a service you can order via PostNord Portal Business.

You can also take the opportunity to read more about e-commerce.

Refillable products

Selling items that require refilling, such as candy machines, mobile phones or battery-operated toys, is likely to keep customers coming back. Then, of course, make sure you have all the accessories at home.

More examples of refillable products

  • Ink cartridges
  • Toner for printers
  • Soap bubbles
  • Reading tablets
  • Carbonic acid machine

Products under development can also be a good investment. The difference in sales figures can be huge if you choose to sell only trendy items in your webshop, especially if there is no long-term thinking behind the products. Like a yo-yo or a Rubik's cube.

Compared to a product like Barbie, which has thousands of accessories and gear to go with each doll, there are hardly any accessories for either a yoyo or a Rubic’s cube. There is thus little room for the user to develop or build on his/her knowledge/interest.

Think about the target group

No matter how good a product or service is, it won't sell if you don't target the right audience. This is true even if they are of good quality and otherwise in demand.

Examples of best-selling products online

  • Exercise equipment
  • Board games
  • Puzzle
  • Beauty products
  • Home gym
  • Furniture
  • Interior design

Transparency and information - keeping customers informed

Transparency and information are also two important aspects to keep in mind. Many customers want to keep up to date with what's happening with transport. PostNord provides a service that allows customers to receive automatic notifications directly to their mobile phone or inbox. This is a service that many customers appreciate, as they can keep full track of the transport's whereabouts while feeling seen. By offering this, you contribute to the important customer experience.

Frequently asked questions about online sales

What does online versus offline trade mean?

Offline commerce is characterised by a traditional product being sold online and then sent by post (or similar). Online sales are instead made by downloading directly from the web. Most often these are downloads of computer games, e-books, movies, etc.

Which products are selling the most online this year?

In the first half of 2021, top sellers included iPad skins, music, news services, e-books and sports/leisure items.

How do you write a really good product description?

The key is to write informatively, concretely and sellingly. Information on size, colour and material should be included. Please give examples of uses and tips on similar products. If there is a manual or brochure, you should link to it.